The concept was developed in collaboration with the tourism and commercial sectors to reinforce Foz do Iguaçu as a safe destination.
One of the most unique destinations on the planet, known for the beauty of its attractions, Foz do Iguaçu joined forces to turn the crisis caused by the covid-19 pandemic into an opportunity to attract the “new tourist,” who seeks safety and a closer connection with nature.
The campaign’s motto is a direct response to the widespread feelings that emerged during the social isolation period. “Tired of staying home? Come to Foz!” is a concept that, for the first time, was created collaboratively by the entire tourism and commercial sector of the city.
The campaign will begin regional dissemination this Sunday, August 30, and will initially target road tourism within the state of Paraná. The materials will be promoted across various digital platforms and conventional media, focusing on source destinations like Curitiba, Maringá, Londrina, and Cascavel.
Watch the video!
Developed by the agency G/Pac Comunicação from Curitiba, based on the concept defined by Itaipu Binacional and various partnerships, the campaign is the result of a commitment made by the Brazilian general director of the plant, General Joaquim Silva e Luna, with the Acelera Foz program and other partners.
The institutional video showcases scenes from Foz do Iguaçu’s most famous attractions, always emphasizing the sanitary measures and social distancing adopted by everyone, presenting the city as a safe destination, with all recommended health protocols to welcome travelers in the best possible way.
During production, all necessary precautions for the safety and health of the filming crew were taken, including medical supervision, testing, social distancing, use of protective equipment such as masks and gloves, and preventive hygiene procedures against covid-19.
In addition to offering multiple travel options through its diverse attractions, Foz do Iguaçu has another extremely appealing component: the warmth of its people. “Foz do Iguaçu, with all of this, has everything to lead the way and show the world that tourism, the municipality’s main economic base, is taken seriously here,” says Silva e Luna.
He emphasizes: “Everyone is working towards a responsible recovery. People are tired of staying home. If it’s about having fun, whether alone or with family, this is the perfect destination for any traveler.”
“The campaign doesn’t have a retail connotation aimed at attracting mass travelers. The idea is to promote the concept of a destination with multiple attractions, ensuring complete safety,” explains the superintendent of Social Communication and Tourism at Itaipu, Patrícia Iunovich.
Daniel Reis, manager of the Institutional Image Division of the company, commented on the campaign proposal. “We aim to present images of the outdoor leisure and fun options that tourists can only find in Foz, almost like a pressure relief valve to the social isolation imposed by the pandemic.”
For Paulo Angeli, president of the Municipal Tourism Council, “this campaign once again places Foz do Iguaçu at the forefront of tourism recovery and shows Itaipu Binacional’s commitment, which leads this action, to development and the generation of jobs and income.”
Safe Visits
Due to the pandemic, visits have restricted hours at attractions. The hotel industry also operates at limited capacity. Business owners in Foz do Iguaçu are closely monitoring the epidemiological scenario to continually assess the best way to operate with total safety.
